Krittika Sharma

Krittika is the Creative Director and Founder of Maajhi, an organisation that humanises loss, grief, and the search for meaning through multidisciplinary offerings. She is committed to ensuring that people have agency, dignity, information, and the right to die well—on their own terms and with the grace they deserve. Established in 2014, Maajhi is the first of its kind in India and continues to grow globally. Her work has been recognised by Forbes. She is also a death-meditation facilitator and grief educator trained by David Kessler.

With 15 years of experience in research, behaviour design, and creative strategy, Krittika has designed for wellbeing across multiple sectors. Her calling toward end-of-life care began after a deeply personal experience, and she remains devoted to bringing dignity and compassionate wellbeing into end-of-life care and the wider healthcare ecosystem.